WHAT IS THIS KPI?
The Offer Acceptance Rate KPI measures the percentage of accepted job offers against
the total number of offers made for the role.
WHY IS THIS METRIC IMPORTANT?
Offer Acceptance Rates highlight the ability of the recruitment team to identify candidate's
priorities, requirements and deal breakers prior to the offer being extended and to negotiate
an amicable, mutual beneficial agreement on terms.
This metric forms part of the overall analysis of ‘Why Candidates Drop Out’ discussed in
section 7. However, as the investment made to bring candidates to the offer stage is
considerable, it is important enough to analyse separately.
There is a danger in assuming that candidates primarily drop out at this stage due to
expectation discrepancies over-compensation.This assumption often arises from
candidate feedback that references counter-offers from existing employers or receiving
better offers elsewhere. While this is undoubtably true in many cases, the reality is that this
is often a justification used by a candidate (both to themselves and to the potential
employer) that papers over other serious misgivings such as issues over company culture
or a perceived lack of future opportunities at the employer. If these challenges remain
unidentified or are ignored, they can seriously undermine future hiring initiatives.
To read more about how to measure recruitment performance in your organisation download this report.
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