Recruitment KPI’s: Measuring Candidates Drop Out – Best Practice

WHAT IS THIS KPI?
Monitoring the reasons that candidates may exit themselves from a campaign at the various
stages of a recruitment process provides important diagnostic insight into the reaction of
the talent market to the employer’s vacancy. It can also provide interesting intelligence
about the wider perception of an employer’s brand and the experience of the candidate as
they navigate an employer’s recruitment process

WHY IS THIS METRIC IMPORTANT?
Organisations are constantly looking to standout as a unique employer to attract the best
candidates to work for them. Asking why candidate’s refuse to engage with an opportunity
helps to build an understanding of how candidates perceive the employer brand and,
where candidate responses reference their allegiance to a current employer, can offer
valuable insight into competitor retention strategies

As candidates engage further with the recruitment process, the quality of data available
from exiting applicants improves. Important, real-time insight can be obtained that can
highlight details that may undermine the attractiveness of the role. Feedback can identify
issues with the efficacy of the recruitment process, challenges in the candidate journey,
issues with remuneration & benefits or even problems with scope of the role itself

To read more about how to measure recruitment performance in your organisation download this report.

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