In recent years, the inspiring and intelligent way that some of the most successful brands have marketed their employee culture, and the benefits associated with working for them, has raised the bar in terms of candidate engagement. As a result, it is becoming increasingly difficult for employers who rely on traditional recruitment techniques to attract the best talent.
It is important to recognise that brand positioning is just as crucial for recruitment as it is for any other function within an organisation. It is essential to maintain a career ‘shop window’ for a brand at all times, not just when recruiting.
Exploiting industry leading engagement and marketing techniques to maximise candidate awareness and enhance an employer’s brand position in the talent market is a key cornerstone of recruitment success.
Here are 8 key steps that every organisation can take to ensure that their Employer Value Proposition (EVP) is communicated powerfully and effectively to the talent markets they target.
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