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8 STEPS TO… Effective Employer Value Propositions (EVP)


The Employer Value Proposition (or EVP) is a celebration of why the experience of working with an organisation is superior and more fulfilling than working anywhere else. It is the distillation of a unique culture and a demonstration of an company’s commitment to employee growth. The EVP brings together the advantages of working for a company and helps align their recruitment messaging.

The great news is that you already have an EVP. The challenge is being able to understand and articulate this in such a way that an organisation really stands out as a potential employer.

Here are 8 key steps that you can take to build an effective Employer Value Proposition.


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