The online environment is creating high volumes of data that can be harnessed to inform businesses on fundamentals such as demand trends, pricing policies and customer behaviours. Even organisations that have traditionally been less reliant on empirical market data are now recognising the importance of gathering these insights to drive strategic and commercial decision making.
The Covid-19 pandemic is contributing to this trend as ecommerce and online marketplaces become increasingly important. Operating digitally means that effective use of data is more important than ever in effectively engaging with consumers and remaining competitive.
The result is that demand for Data Science talent in the UK has grown by over 1200% in the last 5 years.
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