The Millennial generation is the demographic born between 1981 and 1996 (with post Millennials born from 1997 onwards). Millennials are generally thought to be confident, socially conscious and technologically savvy.
As an employer seeking to attract the best talent, it is important to recognise that this generation is large. It will not only dominate the labour pool in the next couple of years, but will also be the principal consumer of goods and services. Bringing this talent base into your business as early as possible, with its instinctive grasp of technology and new markets, is a sensible strategy.
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